This project proposed the challenge to develop an evidence based design strategy for a campaign around a social issue of our choosing. I created a social issue campaign endorsed by Healthy Habits, which aims to raise awareness about mobile phone addiction among parents and how it’s affecting their parenting skills, responsibilities and relationships with their children and family as a whole. The campaign aims to raise awareness on the issue and encourage behavioural change among this group of individuals to prioritise their parenting and ensure healthy relationships with their children. Through the use of a video animation, OOH displays, social media posts, a series of merchandise and a website landing page, this campaign aims to reduce the amount of screen time parents engage in and recognise the effects it is having on families.