Branding for Glufree Cucina
A fictonal gluten free Italian restaurant
Glufree Cucina is a modern, trendy and classy Italian restaurant, forming its name from the word gluten free and the Italian word for kitchen, cucina. The name reflects both Italian tradition and authenticity while embracing modern society’s evolving dietary needs. Glufree Cucina is an innovative new Melbourne based Italian restaurant which is dedicated to make a significant impact on the Italian dining scene by offering a fully gluten free menu. Their goal is to bring the authentic flavours of Italy to those who follow a gluten free diet without compromising taste, quality or tradition.
The branding for Glufree Cucina required both a word mark and brand mark, packaging for their takeaway bags, business cards, menu, uniforms, a website, social media page and a document outlining brand guidelines. All imagery seen throughout website and social media applications are original.